A Pennyberry Story...
Jessie wakes up in the morning after hearing a buzzer of an advertised alarm clock. He gets out from under advertised sheets, shaves with an advertised razor, has an advertised juice for breakfast, puts on advertised clothes and checks time on his heavily advertised watch.
Later on, while sitting in front of his advertised computer, he logs on to an advertised website and checks out advertised deals. There, he buys some advertised stuff.
Yet when it comes to his own business, Jessie hesitates to advertise, saying that advertising doesn't pay. At last, when his non-advertised business is going under, he'll advertise it for sale. Surprisingly enough, Jessie gets lucky. He unloads the business to Laura!
Jessie jets off to Vegas.
Later on, while sitting in front of his advertised computer, he logs on to an advertised website and checks out advertised deals. There, he buys some advertised stuff.
Laura cares about her business. Laura knows the power of advertising.
Laura tries local yellow pages - she pays a lot of money for the privilege, she is being locked into annual contracts, but unlike what it used to be just a few years ago no customers call her from that listing. Well, to be fair, just a couple of them do. "Winners never quit!" proclaims Laura signing yet another annual contract for the pages.
Laura tries neighborhood ad magazines and local newspapers - she pays up, ads run, not much happens afterwards. Laura briefly fantasizes about seeing a mugshot of the paper's ad manager in the local police report.
Laura turns to coupon mailers - which somewhat work, but Laura pays dearly for every single response. After counting her losses, Laura re-reads "Atlas Shrugged" to lift her waning spirit to a pre-business-purchase high.
Again and again Laura is told to pay upfront, to commit, but nothing is guaranteed. Somebody else's phone number is printed on her listing, coupons are unreadable, Laura's ads end up in the Puzzles & Games section of the weekly paper. Very few responses, too expensive, not worth it.
Laura starts thinking about going to Vegas...
Naturally, Laura sells the business. To you.
What do you do? You have to make it work, of course!
Laura turns to coupon mailers - which somewhat work, but Laura pays dearly for every single response. After counting her loses, Laure re-reads “Atlas Shrugged” to lift her waning spirits to a pre-business-purchase high.
